Metalcaucho hires Mikel Equiza as the new Chief Sales Officer

22 Ιανουαρίου 2019  |  Corporativo

To boost sales and the development of international markets

The new manager has extensive experience of more than 20 years in the world of exports and after-sales for the automotive sector

Metalcaucho, leading European supplier of after-sales spare parts in rubber and metal for the automotive sector, has hired Mikel Equiza as the company’s new Chief Sales Officer.

Equiza, with a degree in Administration and Business Management, and a Master Degree in International Trade and Marketing, both from the Public University of Navarra (UPNA), has developed a large part of his professional career in the labor sphere of exports..

In this sense, the new manager of Metalcaucho has been linked to the automotive sector since the beginning of his career, and already in 1998 he gave the step to the company in which he has been linked until now, Industrias del Recambio Distribución (IRD), where for 21 years he has been developing his skills in markets and distribution of spare parts for the automotive industry worldwide.

His greatest achievements in this spanish company with a clear international vocation were the development and implementation of the group’s brands, the positioning in new markets thanks to the homologation of these brands, and the increase in customer satisfaction with an internal comercial work team.

With this extensive background, Mikel Equiza is now making an important step in his professional career, becoming the new Chief Sales Officer of Metalcaucho, where he will manage and coordinate all the activities that the company carries out about the sales and development of international markets. To coordinate the extensive commercial area of the company and to expand the markets are some of the functions that will perform, all of them, with the main objective of maximizing the chances of success of the company in terms of sales, revenues and market shares.

Mikel Equiza is very motivated with this new project: “The incorporation to Metalcaucho is a very important challenge for me, since it gives me the opportunity to improve the company’s reputation in its wide market in which it’s already present and both to expand its presence to other potentials. At the forefront of this position I have the target to make grow Metalcaucho, both at the level of new national and international clients, and at the time of satisfying them as the leading aftermarket suppliers that we are”.

Since the arrival of a team led by Josep Grañó in the general management of Metalcaucho in 2015, the company is betting for a clear strategy of international expansion that is already giving results. In this sense, the arrival of Mikel Equiza means one more step towards the globalization of Metalcaucho.